Why Your Author Brand Matters

How to Build that Brand

Long ago I read a book on branding written by Stedman Graham, Oprah Winfrey’s partner. I don’t even know how I came across the book, but I read anything and everything on any topic, so I read this book. This was the first time I paid attention to branding. I had just released my first book and I hadn’t yet realized that I needed to create a brand. To be fair, not many authors or…